Canon Zoom Wide

Canon Zoom Wide

Canon Powershot Digital Camera

A Top Competitor

The Canon PowerShot Digital Camera series offers 23 different cameras with features ranging from professional SLR quality to one of the easiest to use point-and-shoot cameras available. The PowerShot digital camera series last year helped push Canon into second place, behind Kodak and ahead of Sony, in the US digital camera market. (It is estimated that over 90 million digital cameras were sold worldwide in 2005.)

Canon cameras were first introduced in Japan in 1936. The name reportedly means "standard for judgment," a goal the company constantly strives to achieve. In 2004, the Canon PowerShot digital camera series was named "America's Choice" by sources within the industry.

Why a PowerShot?

The PowerShot digital camera line starts with the "flagship" model, PowerShot Pro 1, and continues through to the very affordable PowerShot A410. In between, are digital cameras designed to fit the needs of all photographers - both professional and amateur. Canon PowerShot digital cameras are used in a wide array of applications, everywhere from forensic labs to baby showers. PowerShot users include famous news photographers and six year old, first timers.

Of Canon's many available PowerShot models, these five best describe the versatility of the line:

PowerShot Pro 1: This Canon PowerShot digital camera is the leader in its class with 8 megapixel images, a standard 7x zoom lens and dozens of other professional level capabilities.
PowerShot S70: High performance, ease of use, lightweight, built-in wide angle lens. One of the most popular in the line of Canon's PowerShot digital cameras.
PowerShot SD500: 7.1 megapixel digital ELPH with 3x optical zoom; "My Colors" feature; curved, metallic body.
PowerShot SD30: Comes in four different body colors to assure a "fashion statement. With 5.0 megapixels and a 2.4 optical zoom, the PowerShot SD30 delivers high quality photos.
PowerShot A410: Affordable, compact, 14 shooting modes using 3.2 megapixels and a 3.2 optical lens.

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About the Author

Dora Wysocki, living and working in USA,

Is Image stabilization important when considering a zoom lens?

I currently have an the orginal canon 18-55 kit lens, the canon 10-22mm wide angle lens, and now II'm considering a zoom. Also, I don't carry and extra flash ( just the one on the camera that pops up).Which would you reccommend the Canon EF 70-200mm f/4L? Canon 70-300mm with IS? Or the Canon 28-135mm with IS?

I would choose one of the 70-xxx series lenses. The 28-135 is a nice lens, but I would not choose it for a few reasons:

1) It overlaps slightly with your other lenses, and I don't think 135mm will be long enough for you unless you don't plan to photograph any distant objects in the near future
2) The IS is an older version than in the 70-300 IS. The 28-135's IS is purported to offer 2 "additional stops of handholdability" while the 70-300's IS offers three.

The 70-200 f/4 versus the 70-300 IS was a hot debate for a long time. Some of the differences between them...

70-200 f/4 pros:
1) Fixed aperture (300 is 4-5.6), so some additional flexibility in lower light
2) Build quality is reported to be better than the 70-300
3) Can take a teleconverter (offered by Canon, Sigma, etc) to increase focal length. A 1.4x teleconverter will extend it to a 98-280, bringing it close to the 70-300's range at the loss of one stop (making it a 5.6 instead of f4)

70-300 pros:
1) Increased range
2) IS
3) Black finish instead of white. Some people are paranoid about their lenses standing out, so they shy away from the white finish on the f4.

So, depending on what you're shooting, I would take either the 70-300 or 70-200. I personally went right for the f2.8 series, but I was considering both of these lenses at one time. Unless you need the extra aperture stop of the f4, I'd say go for the 70-300 IS. The two lenses have almost the exact same great image quality, but the 300 gives you extra range with IS, which is critical at that sort of focal length.

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