Angle Telephoto Lens

Angle Telephoto Lens

Commercial Photographer and the Right Lens to Work With

Many a young and enterprising commercial photographer sadly believe in the myth that there are best lenses for shooting certain kind of products. For example, many love to believe that there are 'best' lenses for portrait photography and then there are 'perfect' lenses for aerial photography. This article is about demystifying some of the myths and misconceptions that surround today's commercial photographer regarding their profession and the various nuances of this trade.

Visit any of the forums meant for photographers, especially commercial photographer, and you would find various posts contributing to the misconception that there are perfect lenses for different kind of products and styles of photography. For instance, if you visit a forum where a thread discusses the best lens for shooting food or edible items, you would find different posts feeding the delusion in different ways. But strangely all those posts which insist or advice on the right lens are highly misleading.

There is nothing such as the perfect lens for any kind of photography. Whether you shoot a particular subject or you work for a particular style like portraiture etc., you don't have to worry about the right lens for the best images. There is nothing such as the perfect lens. All that matters is the focus. Focus is decided with the message that the client wants to communicate.

For example, the client wants to show the product only, so the focus will be completely on the subject. Here the commercial photographer would need a wide angle lens so that the subject gets emphasized. On the other hand, if the client wants to focus both on the subject as well as show a model enjoying the food, then the commercial photographer should use the telephoto lens which would be the best lens to work with. This should clear out a lot of confusion about the use of right lens with any object or subject.

About the Author

About The Author: Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.

i need macro, wide angle, and telephoto lens model numbers for my sony cybershot h10.?

also, how do these lenses attach to your camera? do they need a special adapter ring?

The adapter to use additional lenses on your H10 is the hood barrel. However your H10 Bridge camera already has impressive zoom capability, it's wide angle isn't too bad and neither is it's macro ability.

Anyway here's a list of the Sony accessories, note that this isn't filtered specifically for the H10, you would need to know the diameter of the end of the hood barrel to make sure they fit.

DealExtreme - 37mm 0.5X Wide Angle + 37mm 2.0X Telephoto Lens Filters with 7 Adapter Rings